Design is not a beauty contest. Creating multiple options for you and picking the one that is the most visually appealing might seem like a good idea. 1310 Studios has a better one. To design for results.
Designing for Results
This means approaching the project with all the right information to communicate the right message to the right audience. Crucial to this approach is adding the necessary steps to the start of each project. It means asking the important questions before hitting the ground running. When speed is a priority this is even more necessary. It helps ensure that our concepts are on the mark right out of the gate and that time is not wasted.
Pretty vs. Effective
Does your logo speak to your company's core promise to customers? Do your marketing materials have a cohesive message? Is it the right message? Is it targeting the audience you want it to be? Are you missing an opportunity by having similar materials to the rest of your industry? Can a new visual approach make you stand out?