Client
AccuDry Moisture Solutions
Project
Identity Design, Website Redesign & Development, Print Collateral and Advertising
Services
Branding, Marketing Collateral, Advertising
Results
"Wow...The website looks fantastic. We're real excited about it - you have done a great job."
Website
AccuDry
Challenge
AccuDry needed cohesive marketing materials to create a brand that stuck with customers. Often crawl space leaks go unnoticed until a heavy rain season so when clients are first introduced to AccuDry they may not know if they are in need of their services. It was important to unify AccuDry’s website, advertisements and print collateral to help their brand stick with customers until that rainy day. At the time of the needed rebrand, AccuDry’s logotype was complex with stacked elements and reversed type, making it hard to read on yard signs and at small sizes.
Solution
1310 Studios started with AccuDry’s logo, changing its typeface, adding embellishments to make it unique and simplifying the tagline’s treatment for better legibility. Next we tackled their website, creating a strong online presence that reinforced their brand colors and core message. Business cards, door hangers, yard signs and other pieces were recreated using the new brand imagery. Advertisements in various publications were also branded with the new AccuDry look.