Client

Arizona Child & Family Advocacy Network

Project

Complete rebranding including a new identity, design materials and website.

Services

Branding, Marketing Collateral, Interactive

Results

" Wow what a professional job. The logo really stands out and the color scheme works perfectly. The web site looks great and is so easy to navigate through."

Website

http://www.acfan.net

ACFAN

Challenge

The Arizona Child and Family Advocacy Network wanted to increase their ability to fundraise but weren’t sure where to start. Their existing brand used a collage of different symbols that were commonplace within the realm of child focused nonprofit groups - handprints, hearts and a house were all rolled into one complicated logo that didn’t separate them from other organizations. They had no existing web presence for their organization yet various individual centers within the network had their own web sites. ACFAN’s existing marketing collateral was outdated in its information and didn’t connect on an emotional level.

Solution

1310 Studios created a distinctly powerful brand for the Arizona Child and Family Advocacy Network and provided professional, visually appealing materials to generate a heightened awareness and help the network as well as the centers within the network better fundraise. The brand and marketing materials had a light-hearted tone with an underlying seriousness about the work ACFAN does. They needed to be appealing and trustworthy to those who were considering making a donation. Our solution was simple and sleek. 1310 Studios focused on color and an icon to create brand recognition. The result was a brand that stood out as a legitimate, not-for-profit organization. 1310 captured the lifestyle and personality of the ACFAN brand throughout the materials.