Bolection Door had a brand and website that was focused on their ability to create custom doors designed to their clients specifications. Although this was and still is a point of difference among their competitors, it is a very small percentage of their overall profit. The black and bright blue color scheme they were using seemed overly modern and a bit jarring at first glance. They needed a brand that was still contemporary but had a classic feeling associated with new homes and families. Their website needed to shift its focus from the technology to the customer.
1310 Studios worked with Ocozzio to create a new logo and website for Bolection Door that adjusted the company’s image and addressed its concerns. The chosen icon gave a nod to a past ison, but added a twist by creating it from shadows that a bolection door might make. The mark with its light brown colors helped lend a classic feel to the new logo. The website and marketing collaterals used a rich dark color scheme and lifestyle imagery to create an emotional connection with the audience.