Goody wanted to create a modern, clean, beautiful mark to anchor new packaging and position the Goody brand as a inspiring, relevant, unashamedly female brand. New logo needed to be somewhat reminiscent of the current or historic Goody mark and work with new packaging design concepts.
1310 Studios joined a multiple firm effort to explore logo possibilities. One of our initial concepts was used as a branching off point by the internal design team to create a new logo. This tested so well that 1310 Studios was asked to further refine the new logo and offer font alternatives for comparison. We were also asked to create an option for integrating the new logo with existing sub brands. While this was a joint effort driven largely by Goody’s Creative Director, we’re proud to say our participation in the project helped shape the new mark that will be making its debut soon.