Client

The Lucky Loop

Project

Identity Design, E-Newsletter Setup and Design, Marketing Collateral

Services

Identity Design, Interactive, Marketing Collateral

Results

I don't know what to say! I am SO happy! Thank you so much for giving me three really great options to choose from!

Lucky Loop

Challenge

The Lucky Loop was already developing their website before discovering 1310 Studios. Their website was getting close to completion but they still didn’t feel like they had a strong enough logo for their brand. They had a working logo in place but were looking for something that connected with them better. The Lucky Loop wanted a logo that touched on the themes of their company in an abstract way. The mark needed to be professional but friendly and approachable as well.

Solution

1310 Studios created a number of solutions that worked in different ways. The chosen concept had an icon that was inspired by a Chinese lucky knot. It was abstracted to a point where it resembled the form of a gift bow, allowing it to hold a number of meanings. The chosen typeface was further customized by creating loops within some of the letterforms. The result was a unique and memorable logo that worked well with the developing site. 1310 Studios went on to create newsletter graphics and decals tha utilized the new mark.