New Products Guide 2010 Look Book
Design, Print Collateral
Rubbermaid wanted to make a big impact with their 2010 New Product guide. In previous years this was done more as a simple document they would send out as a PR tool to show various publications new products. While the information was effective the presentation lacked the visual punch they knew it could benefit from.
Working in tandem with their creative department, 1310 Studios created a printed piece that demanded attention. The piece came with an accompanying CD of images for media to use and had tips sprinkled throughout to help publications with ideas on how the products may be used in print articles.